Social Media & Content Mangement

Gaming is one of the hardest genres to grow a YouTube channel in, due to how saturated the genre is.

In 2021, I had the opportunity to work with ScarAus, a GTA RP Twitch and owner of what was then the top Australian GTA Roleplay servers, BlueBirdRP and the goal was simple, make some of the most entertaining GTA Roleplay videos.

In the 3 years working for ScarAus, I was able to create over 150 long and short-form videos (1 long form video per week on average) from turning them from 4-6 hour Twitch streams to 15-20 minute videos (1 minute for short form videos) that was not only engaging but told a coherent story from scenarios that were often unplanned and very much on the spur.

I addition, I was also responsible for managing the channel content strategy, ensuring that content was optimised for monetisation and audience engagement. That also included developing engaging thumbnails and SEO-friendly titles to boost discoverability.

As a result of the tenure there, I had increased the YouTube channel subscriber count from 150 to 3,400+ over the couse of 3 years and manged to maintain a monthly average of 12,000+ views and 750+ hours watch time.